Sulala
Digitizing agricultural commerce with P2P marketplace and livestock lineage tracking.
01 / Overview
The Scope & Objective
Sulala set out to modernize Kuwait's livestock and agricultural trade by building a unified digital platform combining P2P marketplace functionality, DNA-based livestock lineage verification, and a real-time driver dispatch application for last-mile delivery.
02 / The Challenge
Operational Friction & Bottlenecks
The agricultural sector operated entirely on trust-based informal trades with no digital records. Livestock provenance was unverifiable, delivery logistics were manually coordinated via WhatsApp, and buyers had no mechanism to dispute transactions.
03 / The Solution
Architectural Implementation
We built a three-module platform: a mobile-first P2P marketplace with escrow payments, a lineage registry integrating with lab DNA verification APIs, and a real-time fleet dispatch system with driver location tracking and automated route optimization.
04 / Deliverables
Production Artifacts
Project Details
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